Challenge:
A rising masstige home décor label was struggling to define a seasonal identity that resonated with emerging consumer lifestyles.

Solution:
We developed a trend-aligned collection narrative rooted in modern Indian minimalism. From moodboarding to product edits and visual styling, the brand was positioned as an aspirational yet accessible décor choice.

Result:
+25% YoY sales for the collection
Improved brand recall and repeat purchase among 25–40 urban female shoppers
Social media engagement up by 38%