Challenge:
A boutique skincare brand with premium ingredients lacked emotional storytelling around its product use and lifestyle.

Solution:
We repositioned the brand through editorial-style storytelling, built around ritual, routine, and the emotional touchpoints of skincare. This included visual direction, content voice guidelines, and launch sequencing.

Result:
Boost in brand loyalty and user-generated content
+44% engagement on brand-owned platforms
Featured in 3 top beauty media outlets