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Refreshing Visual Identity for Gen Z Fashion Credibility

Refreshing Visual Identity for Gen Z Fashion Credibility

Challenge:
A mid-sized fashion commerce platform needed a refresh to its visual language and trend credibility.


Solution:
Introduced design consistency, trend-forward messaging, and Gen Z-aligned campaigns using modular influencer collaborations and interactive content.


Result:
+2x daily unit sales in fashion categories
Sustained uplift in click-through and conversions
Brand perception improved via community engagement
Give the title for each challenge