Revitalizing Ayurvedic Beauty for the Digital Native
Challenge:An Ayurvedic beauty brand lacked digital discoverability and resonance with younger consumers. Solution:Refined narrative around clean beauty and daily rituals. Produced founder-led stories and community-centered campaigns. Result:+2x average daily sales post-campaignIncreased organic search and return customersPositive sentiment across 3 niche publications
Shifting Perception from Value to Trend Authority
Challenge:A curated online fashion hub required a shift from value perception to trend leadership. Solution:Launched a trend-first destination supported by seasonal edits, co-developed AI-personalized feeds, and influencer-styled look books. Result:INR ~1250 Cr annual revenue attributed to new category+45% repeat purchases from curated journeys+26% lift in time spent per session
Building Cultural Relevance for a Fashion Platform
Challenge:A fashion platform lacked cultural credibility with Gen Z and Millennial audiences despite strong assortment depth. Solution:Introduced trend forecasting-led storytelling, fast-refresh content models, and seasonal IPs. Optimized for short-form video and creator-led campaigns. Result:+24% annual revenue uplift+100K new followers across digital platforms8.7M video views with ~15% engagement
Creating Distinctive Buzz for Ethnicwear E-Commerce
Challenge:An ethnicwear label needed rapid visibility and distinctiveness in a crowded e-commerce landscape. Solution:Established its own website capsule-driven content calendar, influencer barter program, and platform-native storytelling. Offline marketing and festive drops enhanced seasonal relevance. Result:Double digit YOY category growth1.7M reach through influencer campaign3x footfall during flagship store launch
Elevating Ritual in Premium Skincare
Challenge:A boutique skincare label with premium ingredients lacked emotional storytelling around its product use and lifestyle. Solution:Repositioned the offering through editorial-style storytelling, anchored in ritual, sensory experiences, and care-based language. Included launch sequencing, content voice, and visual direction. Result:Boost in brand loyalty and user-generated content+44% engagement on brand-owned platformsFeatured in 3 top beauty media outlets
