Challenge:
A boutique skincare label with premium ingredients lacked emotional storytelling around its product use and lifestyle.

Solution:
Repositioned the offering through editorial-style storytelling, anchored in ritual, sensory experiences, and care-based language. Included launch sequencing, content voice, and visual direction.

Result:
Boost in brand loyalty and user-generated content
+44% engagement on brand-owned platforms
Featured in 3 top beauty media outlets