Refreshing Visual Identity for Gen Z Fashion Credibility
Challenge:A mid-sized fashion commerce platform needed a refresh to its visual language and trend credibility. Solution:Introduced design consistency, trend-forward messaging, and Gen Z-aligned campaigns using modular influencer collaborations and interactive content. Result:+2x daily unit sales in fashion categoriesSustained uplift in click-through and conversionsBrand perception improved via community engagementGive the title for each challenge
Millennial-First Repositioning for Eyewear Lifestyle Brand
Challenge:A global lifestyle eyewear brand needed repositioning for millennial adoption across regions. Solution:Developed a unified visual and narrative framework celebrating style-first usage. Coordinated regional rollout with co-branded content and fashion-forward imagery. Result:+15% global revenue liftStronger appeal in key millennial marketsAdopted as a benchmark campaign for global adaptation
Bringing Seasonal Coherence to Global Fashion Drops
Challenge:A premium international fashion collection lacked rhythm and coherence across seasonal launches. Solution:Introduced curated seasonal drops aligned with trend forecasting, localized relevance, and price-performance segmentation. Result:+30% YOY growth from same-store salesImproved margins through strategic assortment editsHigher sell-through of key seasonal SKUs
Reimagining Youth Appeal in Home-Grown Fashion
Challenge:A home-grown fashion label’s youth segment lacked visual and trend distinctiveness in the Indian market. Solution:Led the creation of experiential campaigns, influencer touchpoints, and digital activations focused on youth identity and cultural relevance. Result:~500K unit sales over 2 yearsImproved store conversion and retentionRecognition through internal innovation awards
Democratizing Premium Denim for Indian Women
Challenge:A fashion brand aimed to democratize premium denim access for women in India but faced margin and sourcing challenges. Solution:Created an entry-price-point denim line using domestic sourcing while maintaining aspirational design and fit. Storytelling reinforced value without dilution. Result:+22% sell-through in the launch phase~9% margin improvement through sourcing efficienciesTop-performing category within first quarter
Shifting Perception from Value to Trend Authority
Challenge:A curated online fashion hub required a shift from value perception to trend leadership. Solution:Launched a trend-first destination supported by seasonal edits, co-developed AI-personalized feeds, and influencer-styled look books. Result:INR ~1250 Cr annual revenue attributed to new category+45% repeat purchases from curated journeys+26% lift in time spent per session
Building Cultural Relevance for a Fashion Platform
Challenge:A fashion platform lacked cultural credibility with Gen Z and Millennial audiences despite strong assortment depth. Solution:Introduced trend forecasting-led storytelling, fast-refresh content models, and seasonal IPs. Optimized for short-form video and creator-led campaigns. Result:+24% annual revenue uplift+100K new followers across digital platforms8.7M video views with ~15% engagement
Creating Distinctive Buzz for Ethnicwear E-Commerce
Challenge:An ethnicwear label needed rapid visibility and distinctiveness in a crowded e-commerce landscape. Solution:Established its own website capsule-driven content calendar, influencer barter program, and platform-native storytelling. Offline marketing and festive drops enhanced seasonal relevance. Result:Double digit YOY category growth1.7M reach through influencer campaign3x footfall during flagship store launch
The Workshop Edit – Fashion Startup
Challenge: An early-stage fashion brand wanted to fine-tune its visual language and create an identity ahead of its launch. Solution: We ran a customized creative workshop with the founding team to align product drops with market insight and lifestyle cues. The workshop helped co-create the brand’s aesthetic universe. Result: Smooth launch with strong founder-market fit […]
