Democratizing Premium Denim for Indian Women
Challenge:A fashion brand aimed to democratize premium denim access for women in India but faced margin and sourcing challenges. Solution:Created an entry-price-point denim line using domestic sourcing while maintaining aspirational design and fit. Storytelling reinforced value without dilution. Result:+22% sell-through in the launch phase~9% margin improvement through sourcing efficienciesTop-performing category within first quarter
Translating Wellness Rituals into Digital Experience
Challenge:A journaling and wellness platform struggled to express the depth of its experience in digital form. Solution:Mapped user journeys to emotional triggers and built a content arc around rhythm, breath, and self-reflection. Result:30% increase in conversion to paid plansCommunity engagement up 4xFeatured in collaborative wellness campaign
Unifying Voice for a Literary Publishing Venture
Challenge:A publishing initiative lacked discoverability and narrative cohesion despite high-quality literary output. Solution:Redefined visual identity, content cadence, and thematic storytelling voice centered on slow words and radical care. Result:+66% growth in direct salesEmail engagement doubledShelf presence secured in 2 indie bookstores
Crafting Emotional Connection in Kidswear
Challenge:A kidswear label struggled to build emotional resonance despite superior craftsmanship and ethical values. Solution:Developed nostalgic and playful storytelling across digital channels, rooted in parenting moments and memory-making. Result:+51% increase in email sign-upsGrowth in UGC and word-of-mouthCollaborations with parenting micro-influencers
Revitalizing Ayurvedic Beauty for the Digital Native
Challenge:An Ayurvedic beauty brand lacked digital discoverability and resonance with younger consumers. Solution:Refined narrative around clean beauty and daily rituals. Produced founder-led stories and community-centered campaigns. Result:+2x average daily sales post-campaignIncreased organic search and return customersPositive sentiment across 3 niche publications
