Refreshing Visual Identity for Gen Z Fashion Credibility
Challenge:A mid-sized fashion commerce platform needed a refresh to its visual language and trend credibility. Solution:Introduced design consistency, trend-forward messaging, and Gen Z-aligned campaigns using modular influencer collaborations and interactive content. Result:+2x daily unit sales in fashion categoriesSustained uplift in click-through and conversionsBrand perception improved via community engagementGive the title for each challenge
Streamlining Content for Campaign Differentiation at Scale
Challenge:An e-commerce marketing team needed to differentiate campaign content across 25 overlapping product initiatives. Solution:Developed a central content strategy playbook, coordinated cultural moments with performance touchpoints, and introduced modular creative systems. Result:Improved campaign consistency and recallIncreased effectiveness of performance creativesReduced turnaround time and design dependency
Shifting Perception from Value to Trend Authority
Challenge:A curated online fashion hub required a shift from value perception to trend leadership. Solution:Launched a trend-first destination supported by seasonal edits, co-developed AI-personalized feeds, and influencer-styled look books. Result:INR ~1250 Cr annual revenue attributed to new category+45% repeat purchases from curated journeys+26% lift in time spent per session
Creating Distinctive Buzz for Ethnicwear E-Commerce
Challenge:An ethnicwear label needed rapid visibility and distinctiveness in a crowded e-commerce landscape. Solution:Established its own website capsule-driven content calendar, influencer barter program, and platform-native storytelling. Offline marketing and festive drops enhanced seasonal relevance. Result:Double digit YOY category growth1.7M reach through influencer campaign3x footfall during flagship store launch
