Millennial-First Repositioning for Eyewear Lifestyle Brand
Challenge:A global lifestyle eyewear brand needed repositioning for millennial adoption across regions. Solution:Developed a unified visual and narrative framework celebrating style-first usage. Coordinated regional rollout with co-branded content and fashion-forward imagery. Result:+15% global revenue liftStronger appeal in key millennial marketsAdopted as a benchmark campaign for global adaptation
Bringing Seasonal Coherence to Global Fashion Drops
Challenge:A premium international fashion collection lacked rhythm and coherence across seasonal launches. Solution:Introduced curated seasonal drops aligned with trend forecasting, localized relevance, and price-performance segmentation. Result:+30% YOY growth from same-store salesImproved margins through strategic assortment editsHigher sell-through of key seasonal SKUs
Democratizing Premium Denim for Indian Women
Challenge:A fashion brand aimed to democratize premium denim access for women in India but faced margin and sourcing challenges. Solution:Created an entry-price-point denim line using domestic sourcing while maintaining aspirational design and fit. Storytelling reinforced value without dilution. Result:+22% sell-through in the launch phase~9% margin improvement through sourcing efficienciesTop-performing category within first quarter
Elevating Ritual in Premium Skincare
Challenge:A boutique skincare label with premium ingredients lacked emotional storytelling around its product use and lifestyle. Solution:Repositioned the offering through editorial-style storytelling, anchored in ritual, sensory experiences, and care-based language. Included launch sequencing, content voice, and visual direction. Result:Boost in brand loyalty and user-generated content+44% engagement on brand-owned platformsFeatured in 3 top beauty media outlets
Telling Skin Stories – Premium Skincare Brand
Challenge: A boutique skincare brand with premium ingredients lacked emotional storytelling around its product use and lifestyle. Solution: We repositioned the brand through editorial-style storytelling, built around ritual, routine, and the emotional touchpoints of skincare. This included visual direction, content voice guidelines, and launch sequencing. Result: Boost in brand loyalty and user-generated content +44% engagement […]
