Elevating Ritual in Premium Skincare
Challenge:A boutique skincare label with premium ingredients lacked emotional storytelling around its product use and lifestyle. Solution:Repositioned the offering through editorial-style storytelling, anchored in ritual, sensory experiences, and care-based language. Included launch sequencing, content voice, and visual direction. Result:Boost in brand loyalty and user-generated content+44% engagement on brand-owned platformsFeatured in 3 top beauty media outlets
Telling Skin Stories – Premium Skincare Brand
Challenge: A boutique skincare brand with premium ingredients lacked emotional storytelling around its product use and lifestyle. Solution: We repositioned the brand through editorial-style storytelling, built around ritual, routine, and the emotional touchpoints of skincare. This included visual direction, content voice guidelines, and launch sequencing. Result: Boost in brand loyalty and user-generated content +44% engagement […]
